Herb centre
In the Middle Ages St. Barbara's Convent was located in Noordwijk Binnen. The nuns of this monastery devoted themselves tot the cultivation of herbs. During the eighteenth and nineteenth centuries, Noordwijk was the primary herb centre in the Netherlands. The herbs were traded mostly in Amsterdam and eventually used in medicine. Towards the end of the nineteenth century the herb industry disappeared, due to the rise of chemically prepared medicines.
Bulb exhibitions Bulb cultivation emerged as the successor to herb cultivation. From 1880 the number of bulb growers and bulb fields grew to 250 and 252 hectares respectively, by the end of the nineteenth century. Tulips, daffodils and gladioli were grown, amongst other flowers. Noordwijk earned a national and international reputation for its impressive bulb exhibitions. In 1932 a Flora park was set up within the Offem country estate. Furthermore, Noordwijk entries could be admired at foreign bulb exhibitions and subsequently also in the flower exhibitions, which was good for the export of flower bulbs and later on also of flowers. Today the Noordwijk bulb area covers 311 hectares. The majority of bulb fields lie behind the dunes as the sandy soil there is extremely suitable for cultivation.