Flower Parade Bollenstreek 2026
Welcome to Noordwijk, the official starting point of the Flower Parade Bollenstreek.
This iconic spring event is one of the most famous in the Netherlands, attracting over a million visitors each year — and it all begins in Noordwijk. Here, you can experience the start of the colourful parade up close, surrounded by flowers, atmosphere and the sea.
Discover what to expect, where to enjoy the parade at its best, and how to turn your visit into a complete day out.
The parade takes place on Saturday, April 18, 2026, departing in the morning from Noordwijk.
When is the Flower Parade Bollenstreek 2026?
The parade takes place on April 18, 2026 and travels from Noordwijk to Haarlem.
👉 In the days leading up to the parade, there’s already plenty to enjoy:
- Float construction days
- Flower displays throughout the region
- Extra activities across the Bollenstreek
Route of the Flower Parade
The parade covers approximately 40 kilometres through the Bollenstreek.
Highlights:
- Official start at Picképlein at 09:00
- Best viewing: arrive around 30 minutes early along the Koningin Wilhelmina Boulevard
- Route passes through: Voorhout, Sassenheim, Lisse and Hillegom
- Final destination: Haarlem
While the entire route gets busy, the start in Noordwijk remains one of the most relaxed places to enjoy the parade.
Download the routeThe start in Noordwijk
In Noordwijk, the day begins early as the floats prepare for departure. This is your chance to admire the details up close — from the flowers to the craftsmanship and creative designs.
Why this moment is special:
- See the floats up close and without crowds
- A more intimate atmosphere
- Be the first to experience the parade
👉 A perfect spot for flower lovers and photographers.
Download the routeBest places to watch the parade in Noordwijk
Your location makes all the difference.
Recommended spots:
- Along the boulevard and near the lighthouse: flowers with sea views
- At the starting point: best view of the floats and opening ceremony
Looking for extra atmosphere? Head to the Quarles van Uffordstraat, where locals decorate their homes and create a festive vibe.
Local tip:
The Grent is perfect for a lively atmosphere with cafés nearby, while the boulevard offers the best views for photography.
💡 Arrive early: the best spots fill up quickly, especially in good weather.
The best food & drink placesStay in Noordwijk during the Flower Parade
Make the most of your visit by staying overnight.
Noordwijk offers:
- Hotels by the sea
- Charming B&Bs
- Holiday parks and apartments
By staying overnight, you:
- Avoid travel stress
- Experience the full programme around the parade
- Combine flowers with beach and nature
Tips for your visit - A little preparation goes a long way.
Practical tips:
- Travel by bike or public transport if possible
- Arrive early for a good spot
- Combine your visit with local restaurants
- Don’t forget your camera — this is one of the most photogenic events in the Netherlands
👉 Extra tip: Missed the parade or want to see the floats up close? On April 18 and 19, the floats are displayed all day along the Koningin Wilhelmina Boulevard during “The Most Beautiful Traffic Jam”.
Last updated: April 3, 2026